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About Hamzeh

Innovation, product and growth leader in FMCG, food and consumer health.

I’ve spent 12+ years creating, launching and scaling consumer products across FMCG, beverages, cosmetics and healthcare, in Australia, Africa and the Middle East.

I’ve launched 100+ products and held R&D, innovation and strategy roles at McCain Foods, Bayer Consumer Health and Premier FMCG.

Portrait of Hamzeh Majiet

3× Innovation Project of the Year winner

Recognised at the Star Awards for innovation excellence, three years running.

Creating and commercialising innovation projects that scale and grow brands.

Hamzeh Majiet holding a framed Innovation Project of the Year certificate Hamzeh Majiet holding a second framed Innovation Project of the Year certificate

Bringing back a South African favourite

Simba is one of South Africa’s best-known snack brands, and tomato sauce is one of its most loved flavours.

In 2025 it brought the flavour back in partnership with Wellington’s, after fans asked for it on social media.

An iconic, historic brand and a product South Africans wouldn’t let go of.

Four panellists seated on stage at the launch of Simba tomato sauce flavour, in front of a large screen
On stage at the Simba × Wellington’s tomato sauce flavour relaunch.

Working with me

I’m open to new opportunities, collaborations and speaking engagements. For businesses looking for support in growing their brands and navigating South African retail, there are a few ways to work with me.

Live group workshop

Retail Masterclass

A live session going through real retailer trading terms, rebates and service level agreements, plus an hour with a retail buyer. For businesses wanting to get listed at SPAR, Pick n Pay, Checkers and Dis-Chem.

View the Masterclass
One-to-one

Retail Accelerator and Executive

Preparation tailored to your business: your costing model, your retailer listing presentation and a session with a retail buyer, with optional specialist category and marketing input.

View the programmes

Looking for something else, such as speaking, advisory or a partnership? Get in touch below.

Let’s talk

Founders, event organisers, media and potential partners: tell me what you have in mind. I reply personally.

info@hamzehmajiet.com