Work with me

Hamzeh Majiet

Innovation, product and growth leader in FMCG, food and consumer health.

12+ years creating, launching and scaling consumer products across FMCG, beverages, cosmetics and healthcare in Australia, Africa and the Middle East, with brands including McCain Foods and Bayer Consumer Health.

About meWork with me
100+products launched
12+years in FMCG
3continents

12+ years of taking products to market

I’m Hamzeh Majiet. Over 12+ years I’ve created, launched and scaled consumer products across FMCG, beverages, cosmetics and healthcare in Australia, Africa and the Middle East, including with McCain Foods and Bayer Consumer Health.

That work spans product development, packaging, consumer insight, retail strategy and growth, from the first idea through to shelf and repeat sales.

I now use that experience to help founders do what most never get taught: prepare properly, pitch with the right numbers and earn a listing.

More about me →

Portrait of Hamzeh Majiet

From first insight to repeat sales

My experience covers the full journey of a consumer product, in food, beverage, cosmetics and healthcare.

New product development

Turning consumer needs into products that are commercially viable and ready to launch.

Brand and packaging

Positioning and pack design that communicate value in seconds, on shelf and online.

Consumer insight

Understanding what shoppers want and will pay for before money is spent on development.

Retail strategy

Pricing, margin and range decisions built around what buyers need to say yes.

Marketing strategy

Go-to-market plans that connect the product, the retailer and the shopper.

Digital growth

Performance and online channels that build demand once a product is in market.

Work with me

Pick a programme to prepare for a listing and get your product on shelf at South African retailers, or get in touch about specialist consulting, advisory and board roles, trade shows and speaking events.

Monthly live group workshop · US$175 per person

Retail Masterclass

A live group session with limited spots, for businesses wanting to get their products into South African retailers like SPAR, Pick n Pay, Checkers and Dis-Chem.

Every session is live, and you get the recording.

  • A deep dive into the South African retail landscape and listing structure
  • Actual trading terms, rebates, margins and service level agreements from these retailers
  • The compliance and operational readiness you need to supply them
  • One hour with a retail buyer on what retailers look for and how to succeed
View the Masterclass
Done with you · Enquire for pricing

Retail Accelerator

Retail commercial and listing preparation for businesses serious about getting listed.

You don’t just learn the theory.

I work on your business with you, over about 2–3 weeks.

  • Assessment of your business and product against retailer requirements
  • Trading terms, rebates, margins and SLAs applied to your numbers
  • Your retail costing and pricing model, built or reviewed
  • Your listing presentation, plus a one-hour session with a retail buyer
Learn more
Specialist-led · Price on application

Retail Executive

Complete retail launch preparation.

Everything in the Retail Accelerator, plus specialists brought in around your product.

So it competes once it’s on shelf, not just gets listed.

About 3–4 weeks.

  • A category and merchandising specialist reviews your shelf positioning, competitors and shopper appeal
  • A marketing specialist reviews your positioning, consumer awareness and launch plan
  • Specialist findings built into your final recommendations
Learn more

Not ready for a programme? Start with the e-book.

Launch to Retail is a practical guide for businesses wanting to get their products into South African retailers like SPAR, Pick n Pay and Checkers. Instant download.

Get the e-book

Companies and brands I’ve worked with

McCain Foods

Bayer Consumer Health

Bepanthen · Claritin · Redoxon · Berocca · Aspirin · Alka-Seltzer · Canesten · Elevit · Rennie · Supradyn · and more

Premier FMCG

Manhattan · Super C · Mister Sweet · Lil-lets · Blue Ribbon · Snowflake · Iwisa · Nyala · Super Sun · Mister Bread · Sunblest · and more

Let’s talk

Founders, event organisers, media and potential partners: tell me what you have in mind. I reply personally.

info@hamzehmajiet.com
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